How we helped Hedgehog’s kickstarter project to successfully relaunch on Amazon and increase sales from $79 to $6000+ in a month
Hedgehog is an eCommerce business that created the Hoglet, an adorable fidget computer mouse designed to give children on the spectrum a multisensory experience when working on the computer. In 2020, it started as a creative project on kickstarter. After 30 days, 1,259 backers pledged $71,605 to help bring this project to life.
In Seller Fuel, we don’t just focus on guesses and saturated strategies. We combine qualitative and quantitative tested strategies for our client to generate more conversions.
The tasks involved in these strategies are performed by a competent team to ensure that our clients will receive top-quality deliverables on time. We have shown resilience in varying economic conditions and as proof, we can use this COVID downturn that greatly affected all types of businesses worldwide.
Their Challenges
Initially, the product page only had 5 images which look unoptimized. The listing Title and Bullet copies are incomplete and it does not provide customers relevant information about the products.
Our Solution
We have created a comprehensive strategy that improves product pages, aiming to boost product searches and discoverability, that will then drive higher conversion rates, increase product ranking, and build brand awareness letting consumers know this brand exists, and at the same time, earning customer loyalty.
Optimization included optimizing the product’s Amazon Listing Copy with the right keywords including product title, bullet points and description.
Keyword-Optimized Listing Title
We created a keyword-optimized title for the new listing. We included the key information like main attributes, specifications and benefits.
High Conversion Hero Image
We made sure that main image stack up against competitors. The product takes the majority of the space in the image & shows different color variation.
Infographic Secondary Images
For the secondary images, we made sure that the images are cohesive and brand centric. We also highlighted features as well as the benefits.
Detailed Listing Bullets
The old listing only had one bullet and was too short. For the new listing we made sure that the bullets are between 200-250 characters. The new bullet points are also keyword-optimized and at the same time, connect emotionally with the customers.
Amazon Store Front With Brand Consistency
We also created an Amazon storefront for the client which they didn’t have before. Here we highlighted the brand identity and made sure that we reached the right set of audience by showcasing the brand’s different products, showing consumers how beneficial each are to them. The benefits of having a dedicated storefront for all your products are:
- No distraction of other brands and products
- You can also utilize sponsored brand ads
- It helps build brand awareness and brand visibility
★★★★★
I choose Seller Fuel because as a new business owner and trying to get into the Amazon landscape, I was really confused right off the bat. My experience with Seller Fuel and the whole team has been extremely positive….I’ve seen a massive uptick in sales on my Amazon account. The team is very responsive whether be helping me with sale ideas, with seeing results, with going more into detail about how I can improve my listing, and the latest tips and tricks of the Amazon world. Jason and the Seller Fuel team have been extremely great to work with and I can’t wait to see what the next year brings for us.
Parker Lynch
CEO of Hedgehog Health
Seller Fuel 